Wes Rodriguez

Grounded in his experiences as a first-generation American, Wes is passionate about improving the lives of working class families. He has dedicated nearly a decade to supporting lower income communities through multi-level involvement with nonprofits at the mentor, program coordinator, board, and pro-bono level. His experiences have shown him firsthand how financial insecurity can trigger and amplify other societal disparities for the most vulnerable. This has inspired Wes’ focus as an MBA at Stanford GSB, where he is building a social impact venture to financially empower struggling Americans. His professional background includes technology M&A, investment, and finance roles at Evercore and Salesforce as well as go-to-market/growth roles in both B2C fintech and B2B software. He graduated with a degree in Financial Economics from Columbia University, where he was awarded the Stanley I. Fishel prize and the King’s Crown award for Civic Responsibility.

About Reset

Reset is a mission-driven fintech company that is building financial products tailored to low income, blue-collar, and gig workers. The initial product will empower working Americans by modernizing the most important financial transaction that a low-income individual has: payroll. It will help to improve financial health by reducing the need for loan alternatives and overdraft fees.