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PhD, Communications, Co-Founder of NatureAssets

Ruth Appel

Ruth Appel (PhD Communications) combines insights and methods from psychology, political science and computer science to develop and evaluate evidence-based interventions to promote the social good. She is particularly passionate about preventing the spread of misinformation, promoting wellbeing, and addressing ethical challenges related to new technologies. Her current research includes a project measuring the reach of influence campaigns on Facebook and Instagram, and projects on designing and evaluating misinformation interventions on social media at scale. She has written about content moderation and ethics and technology. She gained work experience as a UX Research Intern at Google, as a Research Associate at the Center for Advanced Hindsight at Duke University, and as an Intern at the EU Delegation to the UN in New York. She hold a Master’s in Public Policy from Science Po Paris and a B.Sc. in Economics from the University of Mannheim.

NatureAssets

NatureAssets is an AI-powered tool that matches nature-based solutions (NbS) to asset owners’ needs. It identifies suitable NbS, evaluates them, and maps nearby partnership opportunities. NbS reshape natural environments in order to prevent natural disasters, e.g. using mangroves to prevent flooding. Investing in NbS allows businesses to address environmental risks cost-effectively, fulfill sustainability targets and meet regulatory demands, while having positive environmental and social impact.